Academy

This is an introduction and theory session for ITEC students only. Students will learn all makeup and theory elements to equip them for their 30minute practical exam session on week 8 and will be guided by ITEC Tutor Joanne Bentham.

During this week's natural beauty look, Paddy will cover all introductory techniques to ensure all areas are covered, this includes Make Up Brushes, tools, equipment, face shapes, eye shapes, skin types and so much more. This weeks look will bring the student back to basics, creating a soft, natural day time make up. Using a mixture of cream and powder products to create an allover soft look, perfect for Bridal and Mature Clients.

This week will be a make or break look for you to achieve within your make up artistry. Without doubt the most requested look Make Up Artists are asked for, is night-time glam make up. This will include creating a full coverage but glowing and flawless complexion, specific contouring, highlighting and blush and defined eyebrows. Within the eye make up in this look there will be added attention to darkness, light, transition and adding embellishments to the eyes creating a wow factor for this look. This week is a must for all make up artists.

Using cream products will be key for creating this look. Inspired by the 1920s the focus of this week will be mainly on the eyes, and will create a dramatic cream based purple eye look. This will require precision to ensure all lines are blended and product placement is perfect. Then finished off with a deep lip colour, matched alongside its muted base this lip line must be perfection. Paddy and the team will teach you the skills to master this.

A make up artist must be versatile and most importantly confident with colour. Inspired by 1930s, you will discover and become comfortable with colour within eye make up this week. This look will include a modernised 1930s half cut crease/cut crease, which demands that your blending is seamless and working on adding darkness to the eyes as well as colour theory techniques throughout.

This week is an important week to ensure your attention to details is up to scratch. Within this look you will use a powder foundation to blur and smooth the complexion naturally, however attention to your lines will be very important. During this look you will create a flicked strong eyeliner and match this with a statement red lip. These are essential techniques for any Make Up Artist.

This week will be inspired by a post war make up loving woman, think, Marilyn Monroe. Using the core skills developed in previous weeks you will add coverage to your complexion as well as add glam techniques to your overall look, for example creating a lightness into darkness eye look, statement lip and bespoke embellishments on the face.

This week will test your eye and specifically your understanding of symmetry. 1960s inspired makeup will include a full cut crease on the eyes and understanding your clients eye shape and creating your cut to match will make or break your look. You will add pigments and iridescences to enhance the make up as well as pair this look with a flower power pink lip.

Makeup Artistry is a fast-paced industry so having an understanding of upcoming trends is a crucial part of staying ahead of the curve. You will be asked to give a five-minute presentation on the Fashion Designer of your choice from the following season. You will discuss the fashion trends, but most importantly the makeup trends. This will give you a greater understanding of the influence the runway and fashion weeks have on current makeup trends and styles. You will also prepare for your Photoshoot looks which will include one bridal look and one fashion/creative look.

 Photoshoot with Paddy McGurgan, ACA Models, Professional Photography and a Professional Hair Team .